Building Marketing That Actually Moves the Needle
After 15+ years in B2B marketing, I’ve learned that success comes from systematic thinking, not random tactics.
I’m Marissa Homere, and I help marketing teams build strategies and systems that drive real business results. Not through the latest “growth hack” or shiny new tool, but through proven frameworks that scale with your business.
My Marketing Philosophy
I believe marketing should be strategic, measurable, and systematic.
Too many marketers are caught in the endless cycle of tactical experiments—trying new channels, testing random campaigns, chasing whatever worked for someone else’s business. They’re busy, but they’re not building anything that lasts.
Real marketing success comes from frameworks that compound over time.
That means understanding your customers deeply, creating content that actually drives decisions, measuring what matters to the business, and building systems that improve themselves.
My Journey in B2B Marketing
I’ve spent my career helping marketing teams navigate the complexity of modern B2B growth. From scrappy startups trying to find product-market fit to established enterprises optimizing multi-million dollar marketing engines.
My expertise spans:
Strategic Marketing: Building go-to-market strategies that connect product value to market demand
Product Marketing: Translating complex offerings into clear, compelling customer narratives
Marketing Operations: Creating scalable processes and systems that grow with the business
Performance Marketing: Measuring what matters and optimizing based on real business impact
AI & Automation: Implementing intelligent systems that enhance (rather than replace) strategic thinking
What sets my approach apart is the focus on systematic implementation. I don’t just execute or delegate—I help teams build frameworks they can execute, optimize, and scale independently.
The Evolution Toward Marketing Intelligence
In recent years, I’ve been particularly focused on how AI and automation can amplify strategic marketing.
Not because I’m chasing the latest trend, but because I’ve seen how the right systems can transform marketing from a cost center into a predictable growth engine.
I was initially skeptical about AI in marketing. I’d seen too many “revolutionary” tools that promised everything and delivered marginal improvements at best.
But I started noticing something different: the most successful implementations weren’t about individual AI tools. They were about building intelligent systems.
This led me to develop the AIMS Framework—a systematic approach to building marketing intelligence that gets better over time.
What I Believe About Marketing
Strategy beats tactics, every time. Random experiments might generate short-term wins, but systematic approaches build sustainable competitive advantages.
Measurement drives improvement. If you can’t measure it, you can’t optimize it. I focus on the metrics that actually influence business decisions.
Systems compound, tools don’t. The best individual tool will always be outperformed by an integrated system of good tools working together.
Implementation beats perfection. A solid strategy executed consistently will always outperform the perfect strategy that never gets built.
Customer understanding is the foundation. Everything else—content, channels, automation, measurement—should build from deep customer insight.
What You’ll Find Here
This site is where I share what I’m learning about building marketing that scales. You’ll find:
Strategic Frameworks: Systematic approaches to common marketing challenges, from go-to-market planning to customer intelligence
Implementation Guides: Step-by-step processes for building marketing systems that work in real businesses
Performance Insights: What metrics actually matter and how to use data to drive better marketing decisions
AI & Automation: How to implement intelligent marketing systems without getting lost in tool complexity
Industry Analysis: What’s actually happening in B2B marketing vs. what the hype cycle suggests
My Commitment to Practical Value
I believe in value-first content. Every framework, guide, and template I share is designed to help you build better marketing—whether you ever work with me or not.
I respond personally to every comment and question. This isn’t just content broadcasting—it’s a conversation about building marketing that drives real business results.
If you implement something I share, I want to hear about it. Your results help refine the frameworks and make them better for everyone.
Areas of Focus
Strategic Marketing
Building comprehensive go-to-market strategies, customer journey mapping, competitive positioning, and messaging frameworks that actually resonate.
Marketing Operations
Creating scalable processes, measurement systems, and operational frameworks that support sustainable growth.
AI & Marketing Intelligence
Implementing systematic approaches to marketing automation, customer intelligence, and performance optimization using AI.
B2B Growth
Specialized expertise in complex B2B sales cycles, account-based marketing, and enterprise marketing strategies.
Let’s Build Marketing That Works
Whether you’re a marketing director trying to prove ROI, a startup founder building your first marketing system, or an enterprise team optimizing for scale—the principles are the same.
Understand your customers. Create systematic approaches. Measure what matters. Build for the long term.
Ready to move beyond random tactics and build strategic marketing that compounds over time?
Questions? Challenges you’re working through? I’m here to help. Connect with me on LinkedIn.
Let’s build marketing that actually moves the needle.
P.S. I’m always refining these frameworks based on new implementations and market changes. If you’re applying these concepts, I’d love to hear about your experience—what’s working, what’s challenging, and what questions come up. Your insights make the frameworks better for everyone
Marissa Homere 