Category: AI Marketing
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The Great Marketing Data Illusion: Why More Analytics is Making Teams Less Intelligent
When Information Becomes Paralysis Marketing teams face a striking paradox: while 87% of marketers report that data is their company’s most under-utilized asset, I regularly encounter teams drowning in dashboards they don’t trust and metrics that don’t drive decisions. I’ve discovered something counterintuitive: teams with more data often make worse decisions than those with less…
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The Death of Spray and Pray: Why AI-Driven Personalization is the Only Marketing That Matters in 2025
When Everyone Gets the Same Message, Nobody Feels Special My research, implementation, and observation of AI marketing systems leaves me noticing a pattern: companies broadcasting identical messages to thousands of people are being systematically outcompeted by those delivering individualized experiences at scale. The data confirms what I see in practice: customers spend 38% more when…
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The AI Marketing Skills Gap Crisis: Why Most Teams Are Still Using AI Like It’s 2022
When Advanced Technology Meets Amateur Implementation Despite widespread coverage of AI in marketing, surveys reveal a troubling reality: while 75% of marketers use AI in their day-to-day roles, most are dramatically underutilizing their investments. I’ve discovered the gap between AI’s potential and actual results isn’t a technology problem—it’s a strategic thinking problem. The Efficiency Theater…
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Why Multi-Touch Attribution is Failing Marketers in 2025 (And What Actually Works)
The $100 Million Attribution Problem Nobody Talks About I’ve watched countless marketing teams make the same expensive mistake: investing months and significant budgets into multi-touch attribution systems that promise clarity but deliver confusion. Multi-touch attribution (MTA) isn’t just underperforming in 2025—it’s actively misleading marketing teams into poor decisions. Here’s why, and more importantly, what successful…
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Why Most AI Marketing Fails (And How to Fix It)
I’ve been in B2B marketing for over 15 years, and I’ve never seen marketers more excited—or more frustrated—about a technology than they are about AI. The excitement makes sense. AI promises to solve our biggest challenges: creating better content faster, understanding customers at scale, and proving marketing ROI with precision. The frustration? Most AI marketing…
Marissa Homere 