Category: Brand
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Stop Competing on Price: The Brand Strategy That Commands Premium Pricing
Marketing directors have a brand problem, and it’s not what they think. They’re obsessing over logo redesigns and brand guidelines while their companies lose market share to competitors with inferior products but superior positioning. They’re treating branding like a creative exercise instead of a revenue strategy. Here’s what’s actually happening: while you’re debating color palettes…
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Stop Trying to Be “Professional” – Why Most B2B Branding is Boring Garbage (And How to Actually Stand Out)
Here’s a hard truth nobody wants to admit: 90% of B2B brands are invisible because they’re desperately trying to look “professional.” While you’re debating whether your logo should be navy or dark blue, your competitors are stealing market share by actually connecting with humans. The “Professional” Brand Delusion Walk into any B2B marketing meeting and…
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Why Strong Branding Is Your Most Undervalued Revenue Driver
Have you heard this before? “We spent $2 million on performance marketing last year and can track every dollar to revenue. But we can’t justify spending $200K on branding because we can’t measure the ROI.” Here’s the problem with that thinking: branding isn’t an expense you can’t measure—it’s a revenue multiplier you’re not tracking properly.…
Marissa Homere 