Category: Marketing Automation
-
The Lead Scoring Theater That’s Wasting Everyone’s Time
Your lead scoring model is performing elaborate theater while real buying signals slip through the cracks. The Lead Scoring Pain Points That Keep You Awake: Pain Point #1: The Perfect Score Paradox Your highest-scoring leads consistently underperform: Pain Point #2: The False Urgency Epidemic Your scoring creates artificial urgency that annoys real prospects: Pain Point…
-
The Lead Scoring Breakdown That’s Destroying Sales Trust
Nothing kills marketing credibility faster than consistently delivering “hot leads” that sales can’t convert. The Lead Scoring Reality Check: Pain Point #1: The Activity Addiction Your scoring model rewards noise, not signal: Pain Point #2: The Timing Disaster Your “hot” leads peaked weeks ago and you missed it: Pain Point #3: The Context Blindness Scoring…
-
Your Email Automation Is Bleeding Money (And Your CEO Doesn’t Know It Yet)
Every marketing director I know has the same dirty secret: their email automation is broken, and they’re too embarrassed to admit it. You built those sequences months ago with the best intentions. Welcome series, abandoned cart flows, post-purchase upsells. But here’s what’s actually happening: your automation is sending generic messages to the wrong people at…
-
The B2B Email Marketing Revolution: How Smart Marketers Are Building Real Relationships
Open rates are declining. Click-through rates are pathetic. Your “nurture sequences” are nurturing people right into unsubscribing. And your sales team keeps asking why marketing emails don’t generate any meetings. But you keep sending more emails, hoping volume will solve what strategy can’t. 73% of B2B marketers use email newsletters in their content strategy, yet…
-
CMOs Waste an Entire Month Per Year Fighting Broken Marketing Tools (Here’s Why Your MarTech Stack is Sabotaging Your Career)
Let me tell you about the most expensive lie in B2B marketing: “MarTech will make your team more efficient.” CMOs waste over 21 working days annually troubleshooting their martech stacks. That’s an entire month of productivity stolen by the very tools that were supposed to save you time. But here’s the part that should keep…
-
B2B Personalization is Suffering (Here’s What Actually Works at Scale)
Let me guess: your “personalized” B2B marketing means using merge tags to insert first names and company names into email templates. “Hi {{FirstName}} at {{Company}}, are you struggling with {{Industry}} challenges?” This isn’t personalization. This is mail merge with delusions of grandeur. Real B2B personalization at scale is hard, expensive, and most companies are doing…
-
The Email Marketing Automation That Actually Converts (Not the Sequences Everyone Copies)
Every marketer has the same email automation playbook: Welcome sequence → Educational nurturing → Product pitch → Abandoned cart recovery. But here’s what I’ve learned after analyzing hundreds of B2B email campaigns: the highest-converting email automations aren’t sequences at all—they’re intelligent triggers based on specific customer behaviors. While your competitors send the same 7-email welcome…
-
Why I Stopped Believing in Email Marketing “Best Practices”
I used to be obsessed with email marketing best practices. Send emails on Tuesday at 10 AM. Keep subject lines under 50 characters. Follow the 80/20 rule for content vs. promotional emails. Always include a clear call-to-action. I followed every “proven” tactic and optimization tip I could find. And you know what? My emails performed……
Marissa Homere 