Category: Email Marketing
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Your Email Automation Is Bleeding Money (And Your CEO Doesn’t Know It Yet)
Every marketing director I know has the same dirty secret: their email automation is broken, and they’re too embarrassed to admit it. You built those sequences months ago with the best intentions. Welcome series, abandoned cart flows, post-purchase upsells. But here’s what’s actually happening: your automation is sending generic messages to the wrong people at…
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The B2B Email Marketing Revolution: How Smart Marketers Are Building Real Relationships
Open rates are declining. Click-through rates are pathetic. Your “nurture sequences” are nurturing people right into unsubscribing. And your sales team keeps asking why marketing emails don’t generate any meetings. But you keep sending more emails, hoping volume will solve what strategy can’t. 73% of B2B marketers use email newsletters in their content strategy, yet…
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The Email Marketing Automation That Actually Converts (Not the Sequences Everyone Copies)
Every marketer has the same email automation playbook: Welcome sequence → Educational nurturing → Product pitch → Abandoned cart recovery. But here’s what I’ve learned after analyzing hundreds of B2B email campaigns: the highest-converting email automations aren’t sequences at all—they’re intelligent triggers based on specific customer behaviors. While your competitors send the same 7-email welcome…
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Why I Stopped Believing in Email Marketing “Best Practices”
I used to be obsessed with email marketing best practices. Send emails on Tuesday at 10 AM. Keep subject lines under 50 characters. Follow the 80/20 rule for content vs. promotional emails. Always include a clear call-to-action. I followed every “proven” tactic and optimization tip I could find. And you know what? My emails performed……
Marissa Homere 