Category: Marketing Strategy & Thoughts
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The Content Creation Trap That’s Burning Out Your Team
Your team is producing content faster than your audience can consume it, and nobody’s buying more because of it. The Content Creation Pain Points Destroying Your Sanity: Pain Point #1: The Constant Publication Pressure The never-ending demand for fresh content is crushing quality: Pain Point #2: The Idea Drought Desperation Running out of meaningful things…
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The Content Marketing Delusion That’s Wasting Your Time
Creating content for search engines instead of solving real buyer problems is the fastest way to irrelevance. The Mistake: Producing generic, SEO-optimized content that checks boxes for search algorithms but fails to address actual buying committee concerns or sales objections. Why It Happens: The Real Cost: The Fix – Strategic Content Realignment: This week, sit…
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Is Your ‘Ideal Customer’ Actually Killing Your Conversions?
Your personas sound perfect on paper. That’s exactly the problem. The Brutal Reality Check: Pain Point #1: The Conference Room Creation Syndrome Your personas were born in a conference room, not from customer conversations. You know this happened if: Pain Point #2: The Job Title Trap You’re targeting titles, not people with actual influence. Warning…
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Why Your ‘Perfect’ Buyer Personas Are Sabotaging Your Pipeline
Most B2B marketers are targeting people who don’t exist. The Mistake: Creating buyer personas based on assumptions, internal brainstorming sessions, or outdated demographic data instead of actual customer research and behavioral insights. Why It Happens: The Real Cost: The Fix – 3 Steps: Stop guessing who your buyers are. Start with these three customer interviews…
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Stop Competing on Price: The Brand Strategy That Commands Premium Pricing
Marketing directors have a brand problem, and it’s not what they think. They’re obsessing over logo redesigns and brand guidelines while their companies lose market share to competitors with inferior products but superior positioning. They’re treating branding like a creative exercise instead of a revenue strategy. Here’s what’s actually happening: while you’re debating color palettes…
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The Death of B2B Sales (And Why 75% of Buyers Now Hate Talking to Salespeople)
Here’s the most important shift happening in B2B marketing right now: your buyers don’t want to talk to your sales team. They don’t want demos. They don’t want discovery calls. They don’t want to sit through presentations about features they already researched online. 75% of B2B buyers now complete most of their purchase research before…
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The B2B Email Marketing Revolution: How Smart Marketers Are Building Real Relationships
Open rates are declining. Click-through rates are pathetic. Your “nurture sequences” are nurturing people right into unsubscribing. And your sales team keeps asking why marketing emails don’t generate any meetings. But you keep sending more emails, hoping volume will solve what strategy can’t. 73% of B2B marketers use email newsletters in their content strategy, yet…
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CMOs Waste an Entire Month Per Year Fighting Broken Marketing Tools (Here’s Why Your MarTech Stack is Sabotaging Your Career)
Let me tell you about the most expensive lie in B2B marketing: “MarTech will make your team more efficient.” CMOs waste over 21 working days annually troubleshooting their martech stacks. That’s an entire month of productivity stolen by the very tools that were supposed to save you time. But here’s the part that should keep…
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You’re Losing Customers Because You Think Retention is Sales’ Job (It’s Not)
Here’s a reality check that’s going to hurt: your customer churn isn’t a product problem, a pricing problem, or a competitive problem. It’s a marketing problem. While you’re obsessing over lead generation and new customer acquisition, your existing customers are quietly evaluating alternatives, questioning their renewal decisions, and preparing to churn. B2B industries typically see…
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AI Marketing is a Dumpster Fire (And Your Company is Probably Next)
Let me paint you a picture of AI marketing in 2025: billions of dollars burned, countless hours wasted, and an industry-wide crisis of confidence that’s making everyone pretend everything is fine. Google lost $100 billion in market value in a few hours because of an AI mishap. McDonald’s exposed 64 million job applicants’ personal information…
Marissa Homere 