Tag: ABM
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The ABM Delusion That’s Draining Your Budget
You bought ABM tools and renamed your campaigns, but you’re still marketing to everyone the same way. The ABM Implementation Pain Points: Pain Point #1: The Tool-First Strategy Disaster You implemented ABM technology without ABM thinking: Pain Point #2: The Personalization Theater Your “personalized” outreach is obviously templated: Pain Point #3: The Research Shortcuts Targeting…
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Why Your ABM Strategy is Just Expensive Spray-and-Pray
Calling your campaigns “ABM” doesn’t make them strategic if you’re still treating all accounts the same. The Mistake: Implementing ABM tactics (targeted ads, personalized outreach) without true account-specific strategy, research, and coordinated sales alignment. Why It Happens: The Real Cost: The Fix – True Account-Based Strategy: Pick your top 10 target accounts and spend 30…
Marissa Homere 