Marissa Homere

Tag: AI Marketing

  • The AI Marketing Skills Gap Crisis: Why Most Teams Are Still Using AI Like It’s 2022

    The AI Marketing Skills Gap Crisis: Why Most Teams Are Still Using AI Like It’s 2022

    When Advanced Technology Meets Amateur Implementation Despite widespread coverage of AI in marketing, surveys reveal a troubling reality: while 75% of marketers use AI in their day-to-day roles, most are dramatically underutilizing their investments. I’ve discovered the gap between AI’s potential and actual results isn’t a technology problem—it’s a strategic thinking problem. The Efficiency Theater…

  • Why Multi-Touch Attribution is Failing Marketers in 2025 (And What Actually Works)

    Why Multi-Touch Attribution is Failing Marketers in 2025 (And What Actually Works)

    The $100 Million Attribution Problem Nobody Talks About I’ve watched countless marketing teams make the same expensive mistake: investing months and significant budgets into multi-touch attribution systems that promise clarity but deliver confusion. Multi-touch attribution (MTA) isn’t just underperforming in 2025—it’s actively misleading marketing teams into poor decisions. Here’s why, and more importantly, what successful…

  • Why Most AI Marketing Fails (And How to Fix It)

    Why Most AI Marketing Fails (And How to Fix It)

    I’ve been in B2B marketing for over 15 years, and I’ve never seen marketers more excited—or more frustrated—about a technology than they are about AI. The excitement makes sense. AI promises to solve our biggest challenges: creating better content faster, understanding customers at scale, and proving marketing ROI with precision. The frustration? Most AI marketing…