Tag: Attribution
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The Attribution Black Hole Eating Your Marketing Budget
If you can’t measure it, you’re probably wasting it. The Mistake: Relying on last-click attribution or basic first-touch models that completely miss the complex, multi-touch B2B buying journey. Why It Happens: The Real Cost: The Fix – 4 Components: Audit your current attribution model this week. If you can’t explain how every campaign contributes to…
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The Attribution Nightmare Every B2B Marketer Knows (But Won’t Admit)
Every B2B marketer has that sinking feeling when the CEO asks, “Which campaigns are actually working?” The Attribution Horror Stories You Recognize: Pain Point #1: The Vanishing Touch Point Problem Prospects research you for months before you know they exist: Pain Point #2: The False Hero Campaign Your Google Ads get credit for deals that…
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Why Your Marketing Attribution Is Wrong (And How to Fix It)
A CMO at a $50M software company told me something that perfectly captures the attribution problem in B2B marketing: “According to our reports, Google Ads drove 60% of our revenue last quarter. But when I talk to our sales team, they say most customers discovered us through LinkedIn content, researched us for months through organic…
Marissa Homere 