Marissa Homere

Tag: B2B Branding

  • Make Sales Your Marketing BFF: The Alignment Framework That Actually Works

    Make Sales Your Marketing BFF: The Alignment Framework That Actually Works

    Here’s a scenario you may find familiar. You’ve spent three months crafting perfect positioning for a SaaS platform. Customer interviews, competitive analysis, message testing—the whole nine yards. The messaging was sharp: “Project management for teams that actually ship things.” It tested beautifully. Conversion rates went up 23%. Marketing qualified leads doubled. Then you sat in…

  • Stop Competing on Price: The Brand Strategy That Commands Premium Pricing

    Stop Competing on Price: The Brand Strategy That Commands Premium Pricing

    Marketing directors have a brand problem, and it’s not what they think. They’re obsessing over logo redesigns and brand guidelines while their companies lose market share to competitors with inferior products but superior positioning. They’re treating branding like a creative exercise instead of a revenue strategy. Here’s what’s actually happening: while you’re debating color palettes…