Tag: business
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Top Reasons B2B Marketing Campaigns Fail and How to Fix Them
Here’s what nobody talks about at marketing conferences: most campaigns fail. It’s not due to bad creative or insufficient budget. They fail because of preventable stupidity (I’m looking at you and your “good jeans”, American Eagle.”) I’m talking about campaigns that fail before they launch because someone forgot to check if the message makes sense.…
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Stop Trying to Be “Professional” – Why Most B2B Branding is Boring Garbage (And How to Actually Stand Out)
Here’s a hard truth nobody wants to admit: 90% of B2B brands are invisible because they’re desperately trying to look “professional.” While you’re debating whether your logo should be navy or dark blue, your competitors are stealing market share by actually connecting with humans. The “Professional” Brand Delusion Walk into any B2B marketing meeting and…
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The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)
A marketing director recently shared something that surprised me. “We’re spending $50K per month on LinkedIn and Google ads. Great click-through rates, decent conversion rates, but the leads are… mediocre. Meanwhile, our best customers keep coming from this one lead generation strategy that costs us almost nothing to run.” When I asked which strategy, she…
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Why Strong Branding Is Your Most Undervalued Revenue Driver
Have you heard this before? “We spent $2 million on performance marketing last year and can track every dollar to revenue. But we can’t justify spending $200K on branding because we can’t measure the ROI.” Here’s the problem with that thinking: branding isn’t an expense you can’t measure—it’s a revenue multiplier you’re not tracking properly.…
Marissa Homere 