Tag: Buyer Personas
-
Is Your ‘Ideal Customer’ Actually Killing Your Conversions?
Your personas sound perfect on paper. That’s exactly the problem. The Brutal Reality Check: Pain Point #1: The Conference Room Creation Syndrome Your personas were born in a conference room, not from customer conversations. You know this happened if: Pain Point #2: The Job Title Trap You’re targeting titles, not people with actual influence. Warning…
-
Why Your ‘Perfect’ Buyer Personas Are Sabotaging Your Pipeline
Most B2B marketers are targeting people who don’t exist. The Mistake: Creating buyer personas based on assumptions, internal brainstorming sessions, or outdated demographic data instead of actual customer research and behavioral insights. Why It Happens: The Real Cost: The Fix – 3 Steps: Stop guessing who your buyers are. Start with these three customer interviews…
Marissa Homere 