Tag: Content Marketing
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The 15-Minute AI Prompting System That Cuts Content Creation Time by 68%
Marketing directors are drowning in content requests while their teams burn out creating endless blog posts, social media updates, and ad copy that sounds increasingly generic. The promise of AI was supposed to solve this. Instead, most marketers are getting robotic content that requires hours of editing to sound remotely human. They’re using AI like…
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Why Most B2B Content Strategies Fail
Let’s talk about the elephant in every marketing meeting: your content strategy isn’t working, and deep down, you know it. How do I know? Because 58% of B2B marketers rate their content strategy as merely “moderately effective”. But here’s what bothers me about this statistic: it’s not like content marketing is rocket science. The principles…
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The SaaS Marketing Mistake That’s Costing You Customers
Most SaaS companies make the same marketing mistake. They try to attract everyone who might possibly use their product, instead of focusing on the people who will definitely succeed with it. I see it in their content strategies: “Marketing tips for all businesses” instead of “Marketing automation for B2B SaaS companies.” I see it in…
Marissa Homere 