Marissa Homere

Tag: lead generation

  • Lead Generation Myths That Are Costing You Revenue

    Lead Generation Myths That Are Costing You Revenue

    Let’s be brutally honest: most B2B lead generation is just expensive list building with extra steps. You’re burning budget on campaigns that generate “leads” who will never buy anything, while your sales team complains that marketing leads are trash. Sound familiar? Good. Because admitting you have a problem is the first step to fixing it.…

  • The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)

    The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)

    A marketing director recently shared something that surprised me. “We’re spending $50K per month on LinkedIn and Google ads. Great click-through rates, decent conversion rates, but the leads are… mediocre. Meanwhile, our best customers keep coming from this one lead generation strategy that costs us almost nothing to run.” When I asked which strategy, she…