Tag: Lead Nurturing
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The Email Marketing Automation That Actually Converts (Not the Sequences Everyone Copies)
Every marketer has the same email automation playbook: Welcome sequence → Educational nurturing → Product pitch → Abandoned cart recovery. But here’s what I’ve learned after analyzing hundreds of B2B email campaigns: the highest-converting email automations aren’t sequences at all—they’re intelligent triggers based on specific customer behaviors. While your competitors send the same 7-email welcome…
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Why I Stopped Believing in Email Marketing “Best Practices”
I used to be obsessed with email marketing best practices. Send emails on Tuesday at 10 AM. Keep subject lines under 50 characters. Follow the 80/20 rule for content vs. promotional emails. Always include a clear call-to-action. I followed every “proven” tactic and optimization tip I could find. And you know what? My emails performed……
Marissa Homere 