Tag: Marketing Automation
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The Lead Scoring Theater That’s Wasting Everyone’s Time
Your lead scoring model is performing elaborate theater while real buying signals slip through the cracks. The Lead Scoring Pain Points That Keep You Awake: Pain Point #1: The Perfect Score Paradox Your highest-scoring leads consistently underperform: Pain Point #2: The False Urgency Epidemic Your scoring creates artificial urgency that annoys real prospects: Pain Point…
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The Lead Scoring Breakdown That’s Destroying Sales Trust
Nothing kills marketing credibility faster than consistently delivering “hot leads” that sales can’t convert. The Lead Scoring Reality Check: Pain Point #1: The Activity Addiction Your scoring model rewards noise, not signal: Pain Point #2: The Timing Disaster Your “hot” leads peaked weeks ago and you missed it: Pain Point #3: The Context Blindness Scoring…
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Your Email Automation Is Bleeding Money (And Your CEO Doesn’t Know It Yet)
Every marketing director I know has the same dirty secret: their email automation is broken, and they’re too embarrassed to admit it. You built those sequences months ago with the best intentions. Welcome series, abandoned cart flows, post-purchase upsells. But here’s what’s actually happening: your automation is sending generic messages to the wrong people at…
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The AI Workflows That Will Generate More Leads While You Sleep
Most marketers use AI like a better Google search. Meanwhile, the smart ones have built AI workflows that handle everything from lead generation to customer onboarding—automatically. Here’s how to build marketing automation that actually works. The Complete AI Automation Architecture: Workflow #1: Content Creation → Distribution Pipeline The Challenge: Creating consistent, high-quality content across multiple…
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How To Use Marketing Analytics for Truth, Not Fiction
There’s a high probability that your marketing analytics dashboard is a work of fiction. Those beautiful charts showing steady growth, optimal conversion rates, and impressive ROI? They’re telling you what you want to hear, not what you need to know. According to Forrester, “proving ROI with analytics” is a top-three challenge that hinders B2B marketers’…
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The B2B Email Marketing Revolution: How Smart Marketers Are Building Real Relationships
Open rates are declining. Click-through rates are pathetic. Your “nurture sequences” are nurturing people right into unsubscribing. And your sales team keeps asking why marketing emails don’t generate any meetings. But you keep sending more emails, hoping volume will solve what strategy can’t. 73% of B2B marketers use email newsletters in their content strategy, yet…
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CMOs Waste an Entire Month Per Year Fighting Broken Marketing Tools (Here’s Why Your MarTech Stack is Sabotaging Your Career)
Let me tell you about the most expensive lie in B2B marketing: “MarTech will make your team more efficient.” CMOs waste over 21 working days annually troubleshooting their martech stacks. That’s an entire month of productivity stolen by the very tools that were supposed to save you time. But here’s the part that should keep…
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B2B Personalization is Suffering (Here’s What Actually Works at Scale)
Let me guess: your “personalized” B2B marketing means using merge tags to insert first names and company names into email templates. “Hi {{FirstName}} at {{Company}}, are you struggling with {{Industry}} challenges?” This isn’t personalization. This is mail merge with delusions of grandeur. Real B2B personalization at scale is hard, expensive, and most companies are doing…
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The AI Marketing Maturity Crisis: Why Most “AI-First” Companies Are Still Operating Like It’s 2020
When AI Adoption Meets Implementation Reality Over 1,500 marketers worldwide participated in recent studies about AI marketing implementation, revealing a troubling pattern: while 75% of marketers use AI in their day-to-day roles, most are implementing it at a level that barely scratches its potential. I’ve discovered that the gap between AI adoption and AI maturity…
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The Great Marketing Data Illusion: Why More Analytics is Making Teams Less Intelligent
When Information Becomes Paralysis Marketing teams face a striking paradox: while 87% of marketers report that data is their company’s most under-utilized asset, I regularly encounter teams drowning in dashboards they don’t trust and metrics that don’t drive decisions. I’ve discovered something counterintuitive: teams with more data often make worse decisions than those with less…
Marissa Homere 