Tag: Marketing Automation
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The Death of Spray and Pray: Why AI-Driven Personalization is the Only Marketing That Matters in 2025
When Everyone Gets the Same Message, Nobody Feels Special My research, implementation, and observation of AI marketing systems leaves me noticing a pattern: companies broadcasting identical messages to thousands of people are being systematically outcompeted by those delivering individualized experiences at scale. The data confirms what I see in practice: customers spend 38% more when…
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Why Multi-Touch Attribution is Failing Marketers in 2025 (And What Actually Works)
The $100 Million Attribution Problem Nobody Talks About I’ve watched countless marketing teams make the same expensive mistake: investing months and significant budgets into multi-touch attribution systems that promise clarity but deliver confusion. Multi-touch attribution (MTA) isn’t just underperforming in 2025—it’s actively misleading marketing teams into poor decisions. Here’s why, and more importantly, what successful…
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The Email Marketing Automation That Actually Converts (Not the Sequences Everyone Copies)
Every marketer has the same email automation playbook: Welcome sequence → Educational nurturing → Product pitch → Abandoned cart recovery. But here’s what I’ve learned after analyzing hundreds of B2B email campaigns: the highest-converting email automations aren’t sequences at all—they’re intelligent triggers based on specific customer behaviors. While your competitors send the same 7-email welcome…
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Why I Stopped Believing in Email Marketing “Best Practices”
I used to be obsessed with email marketing best practices. Send emails on Tuesday at 10 AM. Keep subject lines under 50 characters. Follow the 80/20 rule for content vs. promotional emails. Always include a clear call-to-action. I followed every “proven” tactic and optimization tip I could find. And you know what? My emails performed……
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Why Your Marketing Attribution Is Wrong (And How to Fix It)
A CMO at a $50M software company told me something that perfectly captures the attribution problem in B2B marketing: “According to our reports, Google Ads drove 60% of our revenue last quarter. But when I talk to our sales team, they say most customers discovered us through LinkedIn content, researched us for months through organic…
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The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)
A marketing director recently shared something that surprised me. “We’re spending $50K per month on LinkedIn and Google ads. Great click-through rates, decent conversion rates, but the leads are… mediocre. Meanwhile, our best customers keep coming from this one lead generation strategy that costs us almost nothing to run.” When I asked which strategy, she…
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Why Most AI Marketing Fails (And How to Fix It)
I’ve been in B2B marketing for over 15 years, and I’ve never seen marketers more excited—or more frustrated—about a technology than they are about AI. The excitement makes sense. AI promises to solve our biggest challenges: creating better content faster, understanding customers at scale, and proving marketing ROI with precision. The frustration? Most AI marketing…
Marissa Homere 