Tag: marketing personalization
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The Death of Spray and Pray: Why AI-Driven Personalization is the Only Marketing That Matters in 2025
When Everyone Gets the Same Message, Nobody Feels Special My research, implementation, and observation of AI marketing systems leaves me noticing a pattern: companies broadcasting identical messages to thousands of people are being systematically outcompeted by those delivering individualized experiences at scale. The data confirms what I see in practice: customers spend 38% more when…