Tag: marketing
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The Death of B2B Sales (And Why 75% of Buyers Now Hate Talking to Salespeople)
Here’s the most important shift happening in B2B marketing right now: your buyers don’t want to talk to your sales team. They don’t want demos. They don’t want discovery calls. They don’t want to sit through presentations about features they already researched online. 75% of B2B buyers now complete most of their purchase research before…
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Why Most B2B Content Strategies Fail
Let’s talk about the elephant in every marketing meeting: your content strategy isn’t working, and deep down, you know it. How do I know? Because 58% of B2B marketers rate their content strategy as merely “moderately effective”. But here’s what bothers me about this statistic: it’s not like content marketing is rocket science. The principles…
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The AI Marketing Maturity Crisis: Why Most “AI-First” Companies Are Still Operating Like It’s 2020
When AI Adoption Meets Implementation Reality Over 1,500 marketers worldwide participated in recent studies about AI marketing implementation, revealing a troubling pattern: while 75% of marketers use AI in their day-to-day roles, most are implementing it at a level that barely scratches its potential. I’ve discovered that the gap between AI adoption and AI maturity…
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The Great Marketing Data Illusion: Why More Analytics is Making Teams Less Intelligent
When Information Becomes Paralysis Marketing teams face a striking paradox: while 87% of marketers report that data is their company’s most under-utilized asset, I regularly encounter teams drowning in dashboards they don’t trust and metrics that don’t drive decisions. I’ve discovered something counterintuitive: teams with more data often make worse decisions than those with less…
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Top Reasons B2B Marketing Campaigns Fail and How to Fix Them
Here’s what nobody talks about at marketing conferences: most campaigns fail. It’s not due to bad creative or insufficient budget. They fail because of preventable stupidity (I’m looking at you and your “good jeans”, American Eagle.”) I’m talking about campaigns that fail before they launch because someone forgot to check if the message makes sense.…
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Stop Trying to Be “Professional” – Why Most B2B Branding is Boring Garbage (And How to Actually Stand Out)
Here’s a hard truth nobody wants to admit: 90% of B2B brands are invisible because they’re desperately trying to look “professional.” While you’re debating whether your logo should be navy or dark blue, your competitors are stealing market share by actually connecting with humans. The “Professional” Brand Delusion Walk into any B2B marketing meeting and…
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The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)
A marketing director recently shared something that surprised me. “We’re spending $50K per month on LinkedIn and Google ads. Great click-through rates, decent conversion rates, but the leads are… mediocre. Meanwhile, our best customers keep coming from this one lead generation strategy that costs us almost nothing to run.” When I asked which strategy, she…
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Why Strong Branding Is Your Most Undervalued Revenue Driver
Have you heard this before? “We spent $2 million on performance marketing last year and can track every dollar to revenue. But we can’t justify spending $200K on branding because we can’t measure the ROI.” Here’s the problem with that thinking: branding isn’t an expense you can’t measure—it’s a revenue multiplier you’re not tracking properly.…
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The 5 KPIs That Actually Drive Marketing Decisions (And Why You’re Probably Tracking the Wrong Ones)
Here’s a typical conversation for marketing leaders: “I have 47 different metrics in my monthly report,” “I can tell you our email open rates, social media engagement, website bounce rates, cost-per-click across six channels, and conversion rates for every landing page. But when leadership asks if marketing is working, I honestly don’t know what to…
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Why Most AI Marketing Fails (And How to Fix It)
I’ve been in B2B marketing for over 15 years, and I’ve never seen marketers more excited—or more frustrated—about a technology than they are about AI. The excitement makes sense. AI promises to solve our biggest challenges: creating better content faster, understanding customers at scale, and proving marketing ROI with precision. The frustration? Most AI marketing…
Marissa Homere 