Marissa Homere

Tag: Personalization

  • B2B Personalization is Suffering (Here’s What Actually Works at Scale)

    B2B Personalization is Suffering (Here’s What Actually Works at Scale)

    Let me guess: your “personalized” B2B marketing means using merge tags to insert first names and company names into email templates. “Hi {{FirstName}} at {{Company}}, are you struggling with {{Industry}} challenges?” This isn’t personalization. This is mail merge with delusions of grandeur. Real B2B personalization at scale is hard, expensive, and most companies are doing…