Tag: Positioning Statements

Here’s where most B2B marketers mess up: they think adaptation means dilution. You spend weeks crafting the perfect positioning statement, then panic when it needs to fit in a 140-character LinkedIn ad or a 30-second sales pitch. So you water it down, strip out the personality, and end up with vanilla messaging that says nothing…

You know those positioning templates that go: “For [target customer] who [have this problem], our [product category] is the only [differentiation] that [key benefit].” Yeah, throw those out. I’ve seen hundreds of companies fill in those blanks, and they all end up sounding identical. “For growing businesses who need better project management, TaskFlow is the…