Marissa Homere

Tag: SaaS Marketing

  • The SaaS Marketing Mistake That’s Costing You Customers

    The SaaS Marketing Mistake That’s Costing You Customers

    Most SaaS companies make the same marketing mistake. They try to attract everyone who might possibly use their product, instead of focusing on the people who will definitely succeed with it. I see it in their content strategies: “Marketing tips for all businesses” instead of “Marketing automation for B2B SaaS companies.” I see it in…