Marissa Homere

Tag: seo

  • The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)

    The Lead Generation Strategy That Outperforms Paid Ads (And Costs 80% Less)

    A marketing director recently shared something that surprised me. “We’re spending $50K per month on LinkedIn and Google ads. Great click-through rates, decent conversion rates, but the leads are… mediocre. Meanwhile, our best customers keep coming from this one lead generation strategy that costs us almost nothing to run.” When I asked which strategy, she…